Have you position yourself to take advantage of the decade-long gold run? Many investors in the past have lost touch with gold, considering it an asset of last resort. But that is definitely changed, there has been a striking increase in investor interest in gold. Gold has now reached a period where demand is consistently outrunning supply. Major countries in the world are constantly looking to increase their holdings in gold not decreasing them. Yes there is been a great resurgence in gold.10 year gold chart This is because of solid fundamental reason to own gold in today's market. Unlike paper currency gold has maintained its value throughout history. Gold has never been worth zero, and consistently preserves wealth. The US dollar is one of the most important of the worlds reserve currencies, but the value of the US dollar has been declining. While gold has triple in the last decade, the US dollar has gone down. Inflation is one of the central reasons people hold gold. The best ways to hold inflation in check is thru Gold. On the other hand deflation can aslo be hedged against by holding gold. Deflation is a time when prices contract and the economy slows down. Gold can also protect at times of political uncertainty. Gold can give investors a feeling of safety at times of world tension. Another reason to own gold is that gold supply is being constrained. While it's getting harder to find gold and more expensive to process it from the ground, global central banks are selling less of it and holding more. Investors are flocking to gold at the moment because of the need of the portfolio diversification during uncertain financial times. Which leads to the next reason why it's so important to be holding gold at the moment. There is an incredible increase in demand for gold. As the increasing wealth of today's emerging market economies are more and more less inclined to hold the US dollar, gold is increasing in its demand.